We are developing a novel therapeutic discovery platform for Alzheimer's disease.
Applied Cognition is developing a novel medical device and platform for translational measurement of a newly discovered biology of the brain whose failure has been shown to cause neurodegeneration in preclinical models.
We will be the first to non-invasively, continuously measure this biology in humans enabling us to develop treatments that stop or reverse the progression of neurodegenerative diseases such as Alzheimer's and Parkinson's.

Cost of supportive care per year for Medicare in the U.S.
$277
Billion
Total cost per patient in the last 5 years of life with dementia.
$287
Thousand
3x higher spent by Medicare on a patient with AD compared to all other seniors.
3x
Without disease modifying therapy, the cost of managing Alzheimer's disease continues to grow.
The New Science of Alzheimer's

Recent discoveries in the biology of Alzheimer’s disease highlight the interplay between neurophysiological, cerebral vascular and neurovascular coupling playing a critical role in the clearance of neurodegenerative proteins and metabolic waste products.
This interplay is responsible for clearing toxic amyloid and tau waste.

Our novel first-in-human approach to measuring this new biology uses innovations in microtechnology, material sciences and AI to deliver an unobtrusive, wearable medical device.
With continuous monitoring of this biology we will discover interventions to engage it and therapeutics to slow or halt Alzheimer’s disease progression.


Completed internal studies
Clinical Trials
Clinical Development
We are validating our platform in clinical trials and using it to discover new therapeutics.
We are validating our medical device against neuroimaging measurements. We are demonstrating our platform's ability to measure engagement of this biology using diverse therapeutic modalities that we will advance into clinical development.
Our Founders

Jake Winebaum
Executive Chairman &
Co-Founder
Jake is a serial entrepreneur with a decade-long interest in using connected devices and data to improve work, health, and athletic performance and a history of converting his interests into successful companies across a wide range of industries from media to healthcare.

Our Team & Collaborators
We're a unique team of physician scientists, neuroscientists, computer scientists, material scientists, microtechnology engineers, product and industrial designers, mechanical and software engineers, and Alzheimer's neurologists who come from some of the most highly reputed institutions in the nation, as seen here.










Our Scientific Advisory Board
We collaborate with outstanding physician scientists and neuroscientists leading research in neurodegeneration and with pioneering computer scientists and electrical engineers working in AI and microtechnology.
Our Investors


